SANYO
Global Site HOME
News Releases

27.October.2006

SANYO and Haier to Enter Strategic Alliance in Refrigerator Business
Tokyo, October 27, 2006 --- SANYO Electric Co., Ltd. (SANYO) announced today that SANYO and Haier Group Co. (Haier) have reached a basic agreement to establish a joint venture for design and development of home use refrigerators, and will start a global strategic alliance for manufacturing and sales of refrigerators.

SANYO has major operations in such countries as Japan, United States, Thailand, Vietnam, and Indonesia, manufacturing and selling approximately 2.7 million refrigerator units per year globally. Haier is a leading company holding the world’s top refrigerator market share.

The contents of this basic agreement are as follows. SANYO will separate the functions of design and development of its home use refrigerator business in Japan and expects to establish a new company by December 2006. This new company will take over the design and development of home use refrigerators, which has until now been handled by SANYO starting with Japan and Asia with plans to expand globally.

SANYO will transfer to Haier a majority of the stock held in SANYO Universal Electric Public Co., Ltd., based in Thailand, which manufacturers home use refrigerators. After the transfer, SANYO, by entrusting the production of home use refrigerators to Haier, will continue sales of home use refrigerators with the SANYO brand both in Japan and overseas. Additionally, SANYO, through this new business model stemming from this alliance, will combine its advanced know-how and skills in such things as quality and production control, product development, and high-technology related to home use refrigerators with Haier’s cost-competitiveness achieved by its world-leading, top procurement power as well as superior product developers and global sales network. Both companies will use this combined strength to make a new business model and develop a more competitive refrigerator business.

An outline of the new company is as follows:

About the new company:
Company name: Haier SANYO Co., Ltd. (Provisional)
Stockholders’ equity: 500 million Yen
Date of Establishment: December 8, 2006 (planned)
Representative: To Be Announced
Location: To Be Announced
Number of Employees: Approx 130
Planned Investment Ratio: SANYO 40%, Haier 60%
Business Contents: The design, development, production and quality control support of home use refrigerators
About Haier:
Company Name: Haier Group Co.
Year Established: 1984
Representative: Hang Ruimin, Chairman and CEO
Location: Qingdao, Shandong Province, China
Number of Employees: Over 50,000 worldwide
Sales: US $12.8 billion (2005)
Key Product Lines: Manufacturing and sales of refrigerators, freezers, air conditioners, microwave ovens, washing machines, etc.
The above is as of today’s basic agreement, and is subject to change based on negotiations and discussions between the respective parties.

For Further Information:
SANYO Electric Co., Ltd.
Corporation Communications Unit
Tel: +81 3 3837-6207 / Fax: +81 3 3837-6381
E-mail: Aaron.Fowles@sanyo.co.jp

Close
Page Top
Copyright(C) SANYO Electric Co., Ltd. All Rights Reserved.