1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

The Third Crisis 1 2 3

Late Night Ideas


Late Night Ideas
Toshio spent many sleepless nights thinking about his most recent brush with disaster. On one night in particular Toshio had a sudden flash of insight. "When starting out, I believed that concentrating on one thing would allow me to put my heart and soul into my work. While my approach was not completely wrong, if I continue to produce only bicycle lamps, similar problems will occur in the future. For stability, we have to handle other products." When Toshio turned on the light that night, the first thing he saw was a radio. "If the company manufactured radios, almost all the materials could be obtained in Japan." In September of that year, a commercial radio broadcast service had just been started. "The timing is perfect for Japan, and the day when everyone has a radio is probably not that far off. And if overseas markets are taken into consideration, future demand for radios is limitless." For the first time in a very long time, Toshio fell into a deep sleep.

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