1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

The Third Crisis 1 2 3

Domestic Production of Nickel


Domestic Production of Nickel
Troubled by this situation and knowing that his company could not survive without nickel, Toshio spent hours trying to figure what to do. Suddenly a solution presented itself. The nickel embargo was applied to nickel ingots, not nickel ores. Knowing that the technology existed in Japan to smelt nickel, Toshio once again petitioned the Ministry. "Why not import ore and smelt it domestically? Whatever we can do here in Japan, without relying on foreign countries, will be a huge help to our industry in the future." Eventually, the government agreed. The import of ore was approved and a bill approving the smelting of nickel was enacted.

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