Through the introduction of belt conveyors, SANYO established a system to increase the production of dynamo-powered bicycle lamps. With increased production, Toshio decided that Matsushita Electric would no longer handle SANYO sales. For SANYO, however, building its own sales channel after starting out as a manufacturer proved very difficult. Determined to build a network, Toshio aggressively targeted the bicycle industry. He approached bicycle shops he thought would make good dealerships and persuaded them to sell SANYO lamps. While initially the number of dynamo-powered bicycle lamps sold at electrical stores was small, Toshio expected future demand to reach 2 million per year. If the bicycle industry handled his lamps and sold each one for 1,500 yen, a business worth 3 billion yen would come into being. His direct and honest approach attracted the attention of shop owners. And gradually the number of shops handling SANYO lamps increased. As more and more shops joined Toshio, it was necessary to bring shop owners together so that they could keep step with each other and maintain prices. Entertaining them at a restaurant, however, was out of the question as that would cost more money than Toshio had available at the time. So he invited them to his house. Toshio, his wife, even his children worked hard to make sure every guest was comfortable. Robes, Japanese bath and meals were all prepared with meticulous attention. Toshio, himself, would taste-test the food and check the water temperature and robe size. He wanted to give the very best service he could. This hospitality succeeded in making a far greater impression than any expensive restaurant could. Plus, this gave Toshio the opportunity to talk openly and at length with his customers. As a result of such efforts, it did not take long for a SANYO sales network to span the entire Kansai region including Osaka, Kyoto and Kobe. Branch offices were also set up in Tokyo and Fukuoka in 1948.