|
|


 |

 |
 |
The first prototype of the dynamo-powered bicycle lamp was completed
in the spring of 1947. In July of that same year, the plant started mass production.
Since sales were handled by Matsushita Electric, the lamps sold under the trade
name National Dynamo-Powered Bicycle Lamp.
Just as orders were being collected and before a week-long business trip to visit
two sites, Toshio stood in his office handling one of the lamps while lost in
thought. As he was doing this the lamp's bracket suddenly fell off. Trying not
to panic, he called and asked the manager of the materials department to immediately
check all products and see if any others had the same problem. Knowing that some
lamps had just been shipped to a wholesaler with whom he already had a contract,
Toshio prayed that the lamp he was holding was the only one with a defect. The
manager returned with bad news. More than half of all the lamps had defective
brackets. Normally never one to loose his temper, Toshio was having a hard time
staying calm. As he considered his options, he regained his composure and ordered
the manager to replace all brackets for every single lamp in storage. And for
those already shipped, recall and replace the brackets. For the manager, Toshio
wanted to hit home the importance of ensuring that each and every product had
to be of the highest quality.
On inspection, it was revealed that not only was the wrong material used for the
brackets but that they were also improperly crimped. Though half of the lamps
could go as they were, Toshio was not satisfied unless each lamp was repaired.
In starting this business, Toshio had committed himself to creating products better
than anything else available and that meant replacing every bracket.
In total, over 10 thousand lamps would have to be repaired. That's equivalent
to the number of lamps that could be produced over 6 weeks on the production line.
And the repair process would be far more difficult than the manufacturing process.
Plus, bankruptcy was possible due to a shortage in funds resulting from a sharp
drop in production. Believing the company's credibility to be at stake, Toshio
decided to face the crisis head on and weather the storm. |
 |
|
 |

|